Bob Eldridge is a veteran member of the BetterTrades coaching staff who specializes in helping people learn to use the stock market to meet their short-term, medium-term and long-term financial needs. Bob has taught education classes through all sorts of market conditions, from the technology bubble in the early 2000s to the dramatic bear market that began in the fall of 2008.

Bob teaches foundational concepts and believes the market can be learned and used to generate income. . The ability to successfully trade the market means an individual can make a car payment or put more money toward retirement or help send a child to college.

Bob believes it is important to practice trading every day in order to become proficient at it. Bob is a great proponent of practice trading – participating in non-funded trades – in order to get a feel for the emotions and mechanics of trading the market. Bob offers teaches a daily "Trading Lab" designed to help students speed their learning and avoid many of the common mistakes that can ensnare newcomers to the market.

Many of the articles that Bob writes are designed to help students learn how to become more proficient and self-reliant. Bob stresses how it is possible to learn how to use the market with the proper training and create the funds that can be used to meet personal needs.